Meet The Team

Paul Gruensfelder

Vice President of Marketing

Fun Fact: "I used to be an audio engineer and have a degree in audio recording technology."

Daria Gagliardi

Marketing Coordinator

Fun Fact: "I grew up in a family bowling alley and have been an avid bowler since my teenage years. I am the oldest of 21 grandchildren."

Ashley Travaglini

Marketing Coordinator

Fun Fact: "Avid Eagles Fan!"

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The Marketing Process

Gather Assets

  • Fill out asset request form
  • Grant access to SDM employees

Needs Analysis

Determine supply vs demand opportunities

Brand Assessment

  • Define positioning
  • Does logo/visual identity match positioning?

Web Presence

  • Website
  • Listings
  • Reviews
  • Social media

Retention/ Reactivation

  • Recall program
  • Unscheduled Tx
  • Broken/cancelled
  • Email marketing
  • Social media

Demand Generation

  • Digital Advertising Events
  • Direct Mail
  • Etc.

Gathering Assets

Marketing Capabilities

Web Presence

  • Websites
  • SEO
  • Listings

Phone Support

  • Phone Tech
  • Phone Support (inbound)
  • Phone Support (outbound)

Communication Tools

  • Reminders
  • Reviews

New Patient Growth Tactics

  • Paid marketing
  • Events

Content Marketing

  • Social Media
  • Email Marketing
  • Blogging

Case Studies

Brand Guidelines

Photo Shoots

Website

Preferred Provider - TNT

Up-To-Date Design

Unique-to-Practice

Mobile Friendly

SEO Friendly

Unique Content

TNT Blog Example

A TNT-generated blog post on Propel Invisalign treatment has generated over 3,600 pageviews in the last 12 months.

PPC

Digital Ads

Direct Mail

Content Marketing

Social Media

Email marketing

Blogging

Examples